Shoprite chairperson Christo Wiese urged South Africans to not be so negative about the country noting that "mainly white South Africans can never get enough of complaining."
Wiese is reportedly one of the wealthiest men in South Africa and is the controlling shareholder in Shoprite. He said, in a Business Report article, that even those who had benefitted significantly under the ANC governemnt complained.
Wiese then urged South Africans to take charge of improving the country's image and not leave it to organistaion like the old SA Foundation.
The remarks follow those of Bidvest chief Brian Joffe who noted that there was a negative perception of South Africa out there.
"There’s a lot of negative talk in South Africa, I don’t think things have changed, I think we’re just talking negatively... Negative factors seem to generate more media coverage and discussion than positive factors," Joffe was reported as saying earlier this week.
According to the Business Report, Wiese said that South Africa could not ignore the past when it came to the sore topic of affirmative action and black economic empowerment.
While he noted that the BEE and AA issue had become complicated, he admired the way that the country was dealing with it.
Wiese also called for the end to cadre deployment saying that "we must start employing people on the basis of merit..."