Tourism officials are looking at strengthening the Western Cape's social media presence to grow visitor numbers.
Authorities met yesterday for a tourism plenary meeting.
It included an evaluation of the provincial tourism strategy and how to grow tourism to contribute 15 percent to the Western Cape's Gross Domestic Product (GDP).
Tourism MEC Alan Winde said they have to keep up with technology.
“In the last year we’ve seen bookings of tourism products across the world go from zero to eight percent on mobile phones.”
Plans to create a Copacabana-styled beach development from Muizenberg to Gordons Bay, was also unveiled.
Winde said the look and feel is already there at Muizenberg.
“We’ve kind of got the start of it; people come together, it’s a meeting place, it’s a melting pot. Now we decide how to stretch that across and join it to our Monwabisi project and take it all the way through.”
(Edited by Tamsin Wort)