The growth of the internet has presented retailers with the opportunity to enter new markets without the need to commit to building a large and expensive network of stores. Therefore, it is no surprise that, when asked how they plan to expand, nearly a third (33 percent) said online was their preferred route to market. Among retailers which had already gone abroad, this figure rose to 52 percent.
Second choice was wholesale which secured 10 percent of responses, followed by franchise partnerships with eight percent.
Only six percent of retailers plan to open physical stores, although this figure is likely to grow amongst those retailers who have already tested a new market successfully using online.
Research was carried out by Conlumino on behalf of Barclays.