John Keats once stated that 'nothing ever becomes real until it is experienced'. When last did you 'taste' a conference, 'feel' the speaker content or truly 'experience' an event that you could not have done had you simply downloaded the content?

The African Experiential Marketing Summit will take delegates on a sensorial journey, exploring food, technology and innovation in an entertaining and engaging way that is bound to keep delegates entertained as they see how experiential marketing can be used to truly build connections with their customers, through different and interesting experiences.

Keynote speaker Bernd Schmitt, Ph.D., is Robert D.Calkins Professor of International Business at Columbia Business School in New York, where he also directs the Center on Global Brand Leadership. He is CEO of The EX Group, a consulting firm focusing on innovation and customer experience.

To celebrate the launch of the 2nd African Experiential Marketing Summit, which begins in Johannesburg on Wednesday, iafrica.com is giving away five copies of Schmitt's marketing bible 'Big Think Strategy', where he focuses on bringing bold thinking into business by sourcing big ideas and executing them.

Drawing on years of advising corporate leaders on creativity and strategy development, Schmitt explains how to bring fresh thinking into the planning process. With the tools and frameworks in this book, any leader can overcome “small think”—the inertia, risk-aversion, and narrow-mindedness that halt true innovation.

Tested by executives in a diverse range of industries, the ideas and tools presented in this book will help you harness creativity in your strategic planning process—and position your firm uniquely for success.

iafrica.com is also giving readers the chance to win Schmitt's 'Customer Experience Management', 'The Sponsor's Toolkit' by fellow keynote speaker Kim-Skildum Reid and Anne-Marie Grey, or its 'Sponsor Seeker's Toolkit' companion.

For more information, Please visit www.exsummit.com

To win, all you have to do is answer this simple question:
Bernd Schmitt is the CEO of which consulting firm?
 
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Competition rules
  • One completed entry per person, per competition.
  • Winners will be contacted by email or telephone and announced on the iafrica.com site.
  • The prizes cannot be exchanged for cash.
  • The judges' decision is final and no correspondence will be entered into.
Closing date: 2 September 2008