Braudo will be responsible for the strategic business development of Liberty?s wealth and insurance offerings to corporate clients, including retirement funds and group investment and risk benefits. He will also join Liberty?s executive committee.
Liberty Chief Executive Bruce Hemphill said "I am delighted that Steve has agreed to join an executive team committed to building Liberty into Africa?s leading wealth company."
"Given the forthcoming possibly fundamental reform of the South African pension funds industry, strategic opportunities in the corporate business arena are likely to become a cornerstone of Liberty's future success as a wealth management group," he added.
Braudo was previously managing director at Investment Solutions, South Africa?s largest multi-manager, where he grew global assets under management to more than R160-billion since his appointment in 2002. He is a chartered financial analyst, as well as a qualified actuary.